jeptoa leading account-to-account payments technology innovator, announces its latest C-Suite appointment, with Colin Baines joining the executive leadership team as Chief Commercial Officer (CCO).
Baines brings strong payments expertise to the business, having previously held leadership positions at traditional financial institutions and expanded fintech experience. He most recently worked at Commonwealth Bank of Australia as General Manager of Merchant Technical Sales, Go-to-Market and Alliance Partners. Previously, he was commercial director at prepaid payment service provider Zip and head of enterprise sales at PayPal.
In this new role, he will lead Commercial to deliver a go-to-market strategy focused on modernizing the enterprise business payments experience and leveraging Zepto’s position as a trusted infrastructure player to shape an entirely new fintech ecosystem through strategic partnerships. You will be responsible for leading the team.
Commenting on his recent appointment, Colin Baines said: “It’s an exciting time to be joining the passionate team at Zepto. We look forward to the challenges and opportunities of the A2A payment environment. Zepto is uniquely positioned to capitalize on the evolving landscape and further grow into a major financial infrastructure player.
We are also impressed by the deep expertise and energy of the Zepto team and are excited about the opportunity to work closely with them.”
In his previous role, Baines led several significant transactions, including overseeing extensive go-to-market activities and leading, developing and optimizing many sales processes. Baines’ deep understanding of the drivers of success will help solidify Zepto’s position as a leading provider of account-to-account payment capabilities at the wholesale level.
“We are thrilled to have Colin join Zepto’s leadership team,” he said. jepto CEO and co-founder Chris Jewell.
“His familiarity with working within the payments ecosystem will prove invaluable as we work with enterprise businesses to help them transition from legacy BECS infrastructure to NPP. Colin’s wealth of industry leadership and experience will play a pivotal role in Zepto’s next phase of growth.”