What’s Effective in Mobile App User Acquisition Today?

These apps are incredibly popular right now. Find out the strategies they use to acquire quality new users.

In the world of mobile apps, marketers face fierce competition for user acquisition across almost every vertical. Adding to this pressure is the fact that UA strategies that worked yesterday may not work today. Still, some apps seem to have figured out how to get to the top of the charts and stay there thanks to innovative user acquisition (UA) strategies.

Enerjoy, Experian, Rollic, and Upside have all implemented successful campaigns to grow their apps with AppDiscovery. Read on to learn from their success stories and gain valuable insights into what’s working in mobile app user acquisition today.

Enerjoy: Global Expansion

Enerjoy, a studio that creates popular fitness, health, and productivity apps, wanted to expand its app user base. ShutEye, me+and Just fit – Achieve incremental growth in new global markets.

Enerjoy, which runs cost-per-purchase (CPP) and ROAS campaigns, has expanded to over 40 countries while efficiently targeting high-value users using AppDiscovery’s AI-powered advertising engine, opening up new markets like India. The number of installations has increased 14 times. We reduced our cost per purchase by 20% while improving our ROAS by 15%.

AppDiscovery has also become one of Enerjoy’s top UA channels due to the users acquired through the platform. Revenue increased by 23% Than other channels.

Experian: Scaling with a Performance-Driven Approach

Experian, one of the most recognized names in credit reporting, has made great strides in acquiring new users by adopting a performance-driven approach. Experian aimed to expand its mobile app user acquisition using a cost-per-event (CPE) strategy that optimizes new registrations.
Experian took full advantage of the brand-safe environment in-app advertising proposition and launched 30-second full-screen video ads in popular apps. By focusing on high-quality inventory, the brand significantly increased user registrations and lowered acquisition costs. AppDiscovery quickly became one of Experian’s top three user acquisition channels. It accounts for more than a third of new installs from programmatic sources.

Rollic: Achieving Global Scale Efficiently

Rollic, a prolific mobile game developer known for addictive hyper-casual games, trusted AppDiscovery to scale its global user acquisition efforts. The company had historically relied on country-specific campaigns, but found it difficult and resource-intensive to expand geographically. The company wanted to find an efficient way to expand globally.

Leveraging AppDiscovery’s automated global budgets and shortened learning phase, Rollic was able to run advanced ad ROAS and blended ROAS campaigns that acquired high-value users across multiple geographies. This approach has seen significant success for their game Twisted Tangle. Reached #1 on App Stores in over 30 countries in just 6 weeks The moment of release.

Rollic used AI-optimized campaigns to focus less on manual geo-targeting, and get faster results and broader reach.

Pros: Rapid growth in a sustainable manner

Upside, an app that offers cashback on everyday purchases, struggled to balance growth and budget goals. Scaled campaigns had high acquisition costs, while campaigns that met budget goals failed to achieve the desired scale.

Like Experian, Upside focused on expanding its user acquisition efforts with a CPE strategy to drive user signups. Upside sees users activating cashback deals as a sign that they are likely to become frequent users, and cost of acquisition (CPA) is a key metric. Upside’s service is only available in the U.S., so growth opportunities were geographically limited. However, by leveraging AppLovin’s AI-based targeting, Upside was able to optimize cost efficiency and still scale rapidly.

In just a few months, AppDiscovery has become one of Upside’s top sources for new installs. Reduce CPE by 85% and achieve significant growth.

Key Takeaways for Your Mobile App’s UA Strategy

The success stories of Enerjoy, Experian, Rollic, and Upside provide valuable lessons and takeaways for any mobile app looking to improve its user acquisition strategy.

• Running Parallel Campaigns: Like Enerjoy, consider testing parallel campaigns optimized for complementary goals (in this case, CPP and ROAS) to target different subsets of your users and maximize growth.

• Engage your audience with new touchpoints: Take a page out of Experian’s book and create new and engaging opportunities to interact. Regardless of vertical, leverage brand-safe, full-screen experiences with in-app advertising offers to acquire new users for your app.

• Optimized for KPIs: Upside’s approach emphasizes the importance of targeting high-intent users to maximize ROAS. Understand your target audience’s needs and tailor your message to meet them.

In today’s competitive app market, simply acquiring users is not enough. right Users. By adopting these strategies and leveraging platforms like AppDiscovery, you can ensure that your UA efforts are not only effective but also sustainable in the long run. Whether you’re aiming to drive installs, drive engagement, or maximize ROAS, the right approach makes all the difference.

Are you ready to take your UA strategy to the next level? These case studies provide actionable ideas that you can implement to make your user acquisition campaigns even more powerful. Now it’s up to you to implement these insights and grow your app business.