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TikTok and Ticketmaster expand innovative partnership to more than 20 countries. uk, australiaAnd various European countries (UK, Ireland, Germany, France, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, Norway, Poland, Switzerland, Spain, Sweden). This partnership will allow artists to sell tickets directly through the TikTok platform, making it easier for fans to discover and attend their favorite events.
Following a successful beta launch in the US, TikTok and Ticketmaster are taking their groundbreaking ticketing partnership to the next level. The collaboration is now expanding to over 20 new markets, including the UK, Australia, and several European countries.
“The combination of TikTok and Ticketmaster is more than just a partnership. It’s a revolution in the music industry, making live events more accessible than ever before.”
Expanding the horizons of music worldwide
As part of this expansion, all artists verified on TikTok in participating countries can now use Ticketmaster ticketing features to promote their live events and connect with fans around the world. Music lovers can quickly discover and purchase event tickets through Ticketmaster on the TikTok platform in just a few clicks.
A new era for artists and fans
Artists can now seamlessly promote their live shows to new and existing fans on TikTok, expanding their global audience and building their careers. To make it easier for fans to purchase tickets, you can add Ticketmaster event links to your videos before you post.
This partnership has seen successful ticketing campaigns for well-known emerging artists, comedians and sports teams. Since the beta launch, artists, sports teams and event organizers have leveraged the in-app features to generate over 2.5 billion video views.
Shaping the Future of Live Events
Michael KümmelTikTok’s Head of Global Music Partnerships Development hailed the partnership as an exciting opportunity for the millions of passionate music fans in the TikTok community. He emphasized that allowing fans to purchase tickets directly through TikTok provides artists with a unique opportunity to reach ticket buyers and change the live event landscape globally.
Michael Chua, Ticketmaster’s VP of global business development and strategic partnerships, echoed similar sentiments, emphasizing that today’s music is global and the demand for live events is greater than ever. He noted that this partnership facilitates a more accessible connection between artist content, event discovery, and ticket purchase, making it seamless for fans to experience their favorite artists live.
TikTok and Ticketmaster’s partnership is a major milestone for the music industry and a testament to the power of social media in shaping the future of live events.
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