The launch of OpenAI’s GPT Store ushers in a new era of artificial intelligence with incredible potential to transform businesses. Marketers can easily use GPT tailored to their specific use cases without any learning prompts. GPT, which includes expert guidance for marketers or even includes external data, is easy for marketers of all sizes to use in seconds.
As the conversation about AI heats up, the GPT Store provides a practical gateway to glimpse the possibilities of AI. Let’s take a look at the game-changing value it offers for busy marketers looking to leverage AI to drive growth.
Harnessing the potential of AI for marketers
AI has long promised increased efficiency and profits. However, marketers lacked access to the specialized tools they needed to utilize their full potential. GPT Store solves this problem by providing custom GPTs and chatbots that can be easily customized to fit specific marketing use cases.
Marketers no longer need extensive technical or guidance skills to take advantage of AI. The GPT Store democratizes access, enabling any marketer to create and leverage AI chatbot tools based on advanced AI models from OpenAI (GPT-4).
Use cases for marketers include:
- marketing strategy
- Campaign and audience analytics
- Create ad copy
- Content writing and copywriting
- data analysis
- Campaign and creative optimization suggestions
- Personalized Marketing Recommendations
There are many more possibilities. The possibilities are as wide as the marketer’s imagination. Companies that get GPT right first will gain a distinct competitive advantage.
Professional GPT to streamline your marketing workflow
While ChatGPT is garnering attention for its conversational capabilities, the GPT Store offers a wealth of professional chatbots. It builds on OpenAI’s advanced models and inherits knowledge while focusing on precise use cases.
For marketers, custom GPT promises to eliminate tedious tasks and maximize results. Consider some examples:
SEO and Blog Writer GPT
This custom GPT supports the SEO and writing team’s blog post content creation and optimization process. The Article Wizard allows you to create a fully customized article in five steps based on a search engine results page, selecting the title outline and facts to include. These GPTs can also generate keyword suggestions and cluster keywords.
Advertising Creative Insights GPT
This GPT specializes in providing feedback on your ad creative banners or providing copy for use in PPC ads. Evaluate visual design, copywriting, and overall message effectiveness. You can upload an image file or a copy of your Excel ad, or copy and paste the image or text into the chat. GPT provides detailed analysis of your banner or ad copy and then suggests ways to improve it.
Digital Marketing Strategist Pro GPT
This GPT creates a detailed marketing plan with a comprehensive channel strategy and budget allocation based on business requirements or landing page URLs.
Digital Marketing Insight Creator GPT
Extracting valuable insights from your data can help you improve your marketing goals and contribute to business growth. Unfortunately, many marketing teams are unable to analyze campaign performance in depth or sometimes overlook important data points. This GPT helps you create analytics and graphs based on your marketing data. You’ll need to upload your performance data in Excel or CSV format, or copy and paste it into the chat. Provide us with details about your campaign to gain full insight. Please ask additional questions for deeper understanding.
Targeting advertising audiences via URL GPT
These marketing GPTs help you build your advertising strategy by suggesting target audiences for your PPC campaigns on platforms such as Google Display Ads, Facebook Ads, and Twitter Ads. It provides suggestions for interests, interests, in-market segments, demographics and topics based on your landing page URL.
GPTs like these eliminate tedious tasks while integrating marketing knowledge into automated systems. This allows your marketing team to focus on strategic planning and implementation.
Ad copy builder for URLs
This professional marketing GPT generates ad copy for all online advertising platforms including Google, Meta, Twitter, TikTok, LinkedIn, Reddit, YouTube, etc. based on the content of your URL landing page. GPT guidelines already define the platform’s character requirements and best practices for creating high-CTR and high-converting ad copy, so there’s no need to write or copy lengthy prompts into the chatGPT interface. Enter the URL and advertising platform in the chat. Optimized ads are delivered within seconds.
GPT team plans for more restrictions and privacy
You already know that GPT-4 isn’t available on the free plan, so you’ll need to sign up for a paid plan to use GPT in your store. Now, OpenAI has launched a new plan that offers greater restrictions and more privacy options since no data is used to train the AI in OpenAI. Larger marketing teams will benefit the most from ChatGPT’s team features, which were previously only available to Enterprise plan subscribers.
Make money with your marketing expertise
For experienced marketers, GPT Store also offers ways to monetize your expertise. GPT builders that become popular may earn a portion of usage revenue through future builder programs.
This means professional marketers can consolidate their hard-earned knowledge into a user-friendly GPT. You can then earn passive income as other teams distribute those GPTs for their efforts.
Consider an agency that is adept at engaging social and digital campaigns for major brands. They have refined their templates and frameworks into a “Campaign Idea Generator GPT” that allows them to provide unique value to a broader customer base.
The more users who participate in GPT, the more revenue goes to creators. This encourages marketers to improve GPT to continuously better serve their customers.
Critic of the GPT Store
While many ChatGPT users are excited about the launch of this innovative platform as they can now create custom GPTs and share them with users around the world, many users are disappointed with the current GPT store.
- It’s still unclear how much it will receive in revenue sharing upon launch. OpenAI has not provided any details yet.
- The GPT store is currently a simple directory with search functionality. Users will only see 12 GPTs when searching or browsing by category. This is different from what users who waited two months after the announcement expected. This reduces the likelihood of GPT discovery.
- Search functionality needs to be improved and behavior needs to be consistent. It only searches for keywords based on the GPT title, so it’s not suitable for GPT builders who use brand names with fewer keywords. On the other hand, other GPTs only provide popular search terms without performing well when used in practice.
- You need discoverability beyond simply searching and browsing by category. There are no suggestions for related GPTs or suggestions based on previous use.
- GPT’s rating and review features are not yet released.
We expect that OpenAI will improve the GPT Store to improve the discoverability of GPTs. As GPT builders, we need to promote GPT elsewhere: our email list, website, social media, and other marketing channels.
The future of marketing is AI-based
As AI capabilities grow, virtually all marketing functions become more efficient and accurate. However, existing barriers such as high costs and technology requirements have slowed AI adoption in recent years.
GPT Store provides a catalyst to unlock the potential of AI across marketing. Marketers of all sizes can integrate AI capabilities into their workflows using specialized tools that fit their needs.
This new era offers rich rewards for bold marketers who seize the opportunities. Is your team ready to transform your marketing approach and build a GPT that puts you ahead of your competitors? GPT Store provides a platform to turn promising ideas into game-changing realities.