Join leaders in Boston on March 27th for an evening of networking, insight, and conversation. Request an invitation here.
Matt Lerner writes in “Growth Levers and How to Find Them,” a new book on entrepreneurship: “Great startups don’t waste time on the little things, so we can all focus on the most impactful work.”
In this week’s CarCast, Bruno Aziza and Lerner break down this concept. Core principles:
1) Why do some startups succeed and others fail?
2) OKR pitfalls and dysfunctions;
3) Pattern of startup failure;
4) The most important stage of the customer journey
5) Change in mindset: discovery and optimization
This advice will help you if you are an ENTRE entrepreneur and also if you are an INTRA entrepreneur.
VB events
AI Impact Tour – Boston
invitation request
Other experts to check out include Steve Blank, Jim Collins and Clayton Christensen, pioneer of the ‘Jobs To Be Done’ methodology. This framework for better understanding customer behavior reveals “the functional, social and emotional dimensions that explain why customers make the choices they make.” They don’t just buy products or services, they buy what they attract into their lives in order to develop – the ‘stuff’ they are trying to complete.
And be sure to check out ‘How to Build a World-Class Data Team’.
Bruno Aziza is a technology entrepreneur specializing in high-growth SaaS, enterprise software, data, analytics, data science, AI, and machine learning (ML).
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