Salesforce has announced a new set of low-code tools that enable customers to quickly and easily embed AI into customer relationship management (CRM) applications.
The new platform, Einstein 1 Studio, is based on Einstein Copilot, the company’s generative AI solution. Studio includes three main components: Copilot Builder, Prompt Builder, and Model Builder.
Copilot Builder allows users to create custom AI jobs for a variety of tasks. Provides access to use familiar tools like Apex, Flow, and Mulesoft APIs to complete AI tasks within your workflow. Custom actions can be activated in any Salesforce application or external system.
Prompt Builder lets you build AI prompts that you can reuse across a variety of experiences. For example, users can create a button that allows contact center agents to get an overview of all of a customer’s escalated cases with just one click.
Model Builder provides the ability to build or import AI models. Customers can use the low-code interface to build their own AI models trained on cloud data or integrate with existing models from Amazon, Anthropic, Azure OpenAI, Cohere, Databricks, Google Cloud, and OpenAI.
Einstein 1 Studio also introduces the Einstein Trust Layer, a collection of features that enhance security for generative AI, including data masking and audit trails.
“Customers have always loved how easy it is to customize Salesforce. The new Einstein 1 Studio makes it easy for admins and developers to build and customize Einstein Copilot and embed AI apps into their workflows within Salesforce to fit the specific needs of their company and industry,” said Clara Shih, CEO of Salesforce AI. said: . “Built on the Einstein 1 platform and integrated with metadata that securely connects and unlocks data across the enterprise, Einstein 1 Studio’s low-code tools democratize AI app development, transforming workflows across all domains and leveraging human capabilities. unleashing a new wave of innovation that strengthens Teams and functions.”