OpenAI is entering Hollywood armed with an impressive text-to-video model called ‘Sora’.
Scheduled for public launch later this year, Sora can generate photorealistic videos from text descriptions and has already won the hearts of Hollywood stakeholders, including producer Tyler Perry, who postponed an $800 million expansion of his Atlanta studio after seeing its potential firsthand. Yes.
“It’s amazing to hear that they can do all these things, but to see them in action is truly amazing,” Perry said. However, he also expressed concerns about the workforce, emphasizing the need for measures to protect the creative industries.
OpenAI plans to integrate Sora into Hollywood productions, a plan that has not been well-received among creators who fear their jobs are at risk.
According to bloombergOpenAI said the following about its plans: “OpenAI has a deliberate strategy of collaborating with industry through an iterative deployment process (rolling out AI advancements in stages) to ensure safe implementation and give people an idea of future plans. We look forward to continued dialogue with artists and creators.”
As AI’s influence within the entertainment industry grows, its ability to disrupt traditional workflows and job roles has become a topic of intense debate.
last year hollywood writers strike It has shown that people do not want to accept AI job replacement.
The strike also showed that directors probably don’t share the same sentiments.
They want AI and are actively investing in AI. In an industry where margins are thinner than ever, you’ll be looking for every way to lower costs.
AI challenges creativity
OpenAI’s move into Hollywood was met with controversy. It’s unclear how Sora was trained, especially after CTO Mira Murati was puzzled when asked where the company got Sora’s data.
OpenAI has held meetings with Hollywood studios and directors, two weeks after its CTO dodged questions about apparently stolen data.
I really can’t believe it. https://t.co/qbewb5gxoO pic.twitter.com/KSgQJdeujp
— Reed Southson (@Rahll) March 22, 2024
Researchers will no doubt investigate Sora, as they did with MidJourney, to expose the apparent copyright infringement.
Meanwhile, job losses in the creative sector are starting to widen. A recent study, “Future Unscripted,” demonstrated the potential scale. Job losses in the entertainment sectorAcross the U.S. alone, 204,000 jobs are expected to be lost in the entertainment sector.
In film, television and animation (with a workforce of approximately 550,000), approximately 21% of jobs are expected to be affected by 2026. This is primarily due to the integration of generative AI into tasks such as 3D modeling, character design, and voice generation.
Despite the slowing adoption of generative AI, the music and recording sector is not immune, with an estimated 1,800 jobs at risk within the same period.
I hate this with every fiber of my being. Why is OpenAI coming to Hollywood? As an actress in Hollywood, this feels unsettling, unnecessary, and unpleasant. Don’t listen to “AI is just a tool.” It is very clear that the end game is to replace all human labor… https://t.co/L1HywmuvjI
— Heather-Ashley Boyer (@HeatherAshleyB_) March 24, 2024
The conversation surrounding Sora reflects a microcosm of the larger debate surrounding AI in the creative industries. This debate is characterized by a mix of expectations about the future and concerns about what might be lost in the transition.
The challenge remains: how to harness the power of AI like Sora, not as a replacement for human creativity, but as a catalyst for new forms of expression that respect authenticity. Many people think this is impossible.
