Digital lender and non-bank challenger Money me Working with Seven Network, we have launched a top-notch advertising campaign featuring a TV advert from respected AFL legend Luke Hodge (pictured far right).
The ‘Kick your goal’ campaign will help drive MONEYME’s brand awareness and consideration as the lender prepares for growth at a time of improving economic outlook after strong first half results.
The campaign is as follows Money me It will be featured throughout the AFL 2024 season and leverages significant prepaid media spend accrued when MONEYME acquired SocietyOne in March 2022.
The campaign was developed in partnership with Seven Network’s in-house marketing solutions team 7RED and creative team Red Engine and showcases how Australians can achieve their goals and aspirations faster with MONEYME’s online personal loans.
Luke Hodge, or “Hodgey” for short, is a former Australian rules footballer and will be part of Seven’s commentary team for the 2024 AFL season.
Hodgey played for Hawthorn Football Club and Brisbane Lions and was a four-time premiership player, three-time premiership captain and two-time Norm Smith Medalist. He is considered one of the most respected players to have ever participated in the sport, especially as a captain.
For the first time in AFL history, the Toyota AFL Premiership season begins with an ‘opening round’ of four matches in Queensland and New South Wales. The campaign will debut a week before the traditional ‘Round 1’. ‘.
As part of the campaign launch, a series of captivating TV commercials will feature Hodgey exploring the common goals and aspirations of everyday Australians, allowing viewers to witness relatable stories that reflect the diverse dreams of people across the country.
According to MONEYME CEO Clayton Howes, the campaign aims to inspire individuals to take the first step towards realizing their aspirations and reinforces MONEYME’s commitment to supporting Australians on their financial journey.
Clayton Howes CEO Money me“At MONEYME, we believe in empowering individuals to pursue their ambitions, and our ‘Kick your goal’ campaign aims to demonstrate how personal lending can accelerate the journey to achieving your goals.
“We are excited to begin our partnership with Seven Network to build the MONEYME brand this AFL season. “This campaign from 7RED and Red Engine aligns perfectly with our positive view of the economic outlook as we pursue growth, and is a timely opportunity to leverage the prepaid media buys resulting from the SocietyOne acquisition.”
Richard Bray, Chief Marketing and Sales Officer at MONEYME, said: “The ‘Kick your goal’ campaign highlights the similarities between AFL players and Australians striving to achieve their goals. Just as AFL players need a team to succeed, regular Australian players sometimes need a little help to achieve their goals faster. This is what MONEYME personal loans can provide – financial support that accelerates their journey.”