Mobile app marketing is constantly evolving and changing. However, the fundamental concerns of mobile app developers remain the same. How can you acquire new users, and how can you keep the users you already have engaged and monetized?
As changes continue to emerge, especially in the areas of privacy and data sharing, and the way we interact with users evolves, it’s more important than ever to be armed with the tools and insights to stay ahead of the curve. That’s why AppLovin and Adjust have teamed up to release our latest report, Mobile App Trends 2024.
Inside, you’ll find a deep dive into the trends shaping the mobile industry today and everything you need to grow your app business to ensure profitability and scale into 2024 and beyond.
Preview report contents
- The current state of the mobile app marketing landscape, how to strategize for growth within it, how to adapt to the many changes, and AI-based tools that can help.
- Year-over-year (YoY) patterns in opt-in rates for App Tracking Transparency (ATT). (You know what? It keeps rising)
- Finch app installs increased 42% year-over-year, and in-app revenue increased 118%!
- Globally, the median eCPI for ecommerce apps is $1.33, while lifetime value (LTV) at month 0 reaches $10.35 on iOS.
- Gaming app installs and sessions trended downward during the first three quarters of 2023, but began to rebound in the fourth quarter.
- Despite fluctuations in installs and sessions, in-app revenue for gaming apps grew 6% in 2023.
Ready to learn more and gain the insights you need to improve your mobile app marketing performance?
Download Mobile App Trends for 2024 Now