15 hours ago
Acronyms can shorten your promotional efforts.
in fact²Every time I see it IMHO³, I immediately think that this person is not really a “humble” person. I’m always Googling the meaning of the latest abbreviations. Because when I ask my son what it means, he sighs and says, “Dad, look it up on Google.” Because I respond, “But you’re here, and you’re faster than anyone else.” “I’m googling it.” If you roll your eyes, you probably won’t ask again.
My complaints include LOL. Does anyone actually use that word to “laugh out loud”? – And JK – is your writing so unclear that you have to tell people “I’m kidding”? If you’re confused about the latest jargon, you don’t know anything. It’s an abbreviation for an acronym, and if you don’t know what it means, you’ll be excluded from the club. Do you want your supporters and prospects to feel that way?
remember my name
Many organizations begin to abbreviate names and initiatives for convenience, thereby losing the established “insider club” mentality. To attract more people, you need to use inclusive language. This means that your name must be clear and understandable to everyone. When contacting anyone other than an employee, we recommend that you provide their name accurately. You never want to alienate the people you are trying to attract.
We want to be BMOC4
We’re screwed by big corporations spending millions of dollars promoting their initials. It’s cool to say “IBM”â µ,”NBCall ¶,’ or ‘AT+Tall ·.” We don’t even care whether we know what the letters representing powerful corporations mean. But how many of us have the advertising budget, marketing plan, or broadcasting ability to promote our acronym?
Below are two examples of brands we’ve designed that demonstrate how to create inclusive communications that better define who you are as an organization.
Cherry Grove Arts Project
When Cherry Grove’s Arts Project asked us to redesign their logo and website, we asked what the goals of the project were. They gave us a theater…