Working in the financial sector can be stressful at the best of times, especially for customer-facing positions. Lead generation can be a tricky process as many prospects avoid direct contact with a representative.
However, there are a few ways you can build an effective content marketing strategy and generate more reliable leads for your online lending business.
The key to generating and retaining leads is understanding your customer’s needs and communicating them clearly. This is easier said than done. But there are a few key approaches you can take to ensure your content delivers the necessary message and generates interest. In public.
What to Focus on in Your Content Strategy
First we need to focus on the elephant in the room. Building a content strategy requires focusing on the key pressure points you need to address to get your audience interested and actually take action and inquire about your services.
When it comes to online lending and the financial sector in general, your content marketing strategy can choose a few key pressure points to focus on to deliver maximum results.
Potential customer needs
An effective content marketing strategy must address the needs of your audience, and this is the bulk of the effort undertaken by content strategists.
Knowing their demographics, financial profile, spending habits, and other financial needs is critical to identifying the right target audience, which greatly increases your chances of generating high-quality leads.
All financial services strategies focus on budgeting and will benefit from providing clients with valuable insight into the different budgeting approaches they can take, such as the 50/30/20 rule, which categorizes budget needs into: can.
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50% if necessary – essential purchases and payments such as groceries, mortgage payments, transportation, health insurance, etc.
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30% if desired – hobbies, fine dining, vacations and travel, entertainment, etc.
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Save 20% – emergency fund, down payment and retirement savings.
Focusing on these elements will help you demonstrate how much value your services provide to your prospects, which will increase their chances of becoming active customers.
Clear and concise message
For your content marketing strategy to be successful, your message must be clear, concise, and address the pressures discussed in the previous section.
Using overly complex language won’t get you many results and is more likely to alienate your prospects instead of increasing their engagement.
Once you have a firm grasp on the needs of your target demographic, it’s time to translate them into actual content, whether audiovisual media or text.
Providing various solutions
It is always more effective for your customers to see the different uses of the services you offer. To get your message across, it’s important to focus on the various benefits of using your service.
For example, an online lending content strategy could highlight the different ways customers can use their money to finance their goals and objectives, while also highlighting how important it is to set realistic goals and gradually work toward them by increasing credit and savings. You need to emphasize that it’s important. And keep their spending habits in mind.
Evaluate the effectiveness of your content marketing strategy
Once you’ve deployed your content strategy and have been working on it for a significant amount of time, it’s important to continually reevaluate and monitor its effectiveness.
Some important questions to consider include:
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How many of your prospects became leads and active customers?
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What is the demographic profile of the leads generated, and do they match predetermined demographic characteristics?
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Did you have any additional questions for Reed? If so, what specifically did you cover?
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How are engagement rates converted to hard data? (social media interactions, comments, etc.)
Answering these questions can help you identify mistakes you may be making while planning your content marketing strategy and give you a general picture of what changes you need to make to reach your target audience and generate more reliable leads. there is.