Apple CEO Tim Cook said at the company’s annual shareholder meeting held on Wednesday that the company plans to reveal more details about its plans to use generative artificial intelligence (AI) later this year.
Cook said the iPhone maker sees the incredible innovation potential of generative AI, which is why we are currently making significant investments in this area. We believe this will open up innovative opportunities for users in terms of productivity, problem solving, and more.”
Apple has been slower to roll out generative AI, which can generate human-like responses to written prompts, than rivals such as Microsoft and Alphabet’s Google to apply it to their products.
On Wednesday, Cook claimed that AI is already at work behind the scenes in Apple products, but said there would be more news about explicit AI features later this year. Bloomberg previously reported that Apple plans to use AI to improve retrieval of data stored on Apple devices.
“Every Mac powered by Apple Silicon is a highly capable AI machine. In fact, there is no better computer for AI on the market today,” Cook said.
Apple shareholders on Wednesday rejected a request for the company to disclose more information about how it uses artificial intelligence in its business and its ethical guidelines for the technology.
The proposal, which failed to pass but received 37.5% of the vote, was submitted by the Pension Trust of the AFL-CIO, the largest union federation in the U.S., and also proposed AI measures for other tech companies.
“Compared to other leading technology companies, Apple lags behind in publishing ethical guidelines for its use of artificial intelligence,” Brandon Rees, AFL-CIO deputy director for corporate and capital markets, said in a statement. “We hope Apple will strengthen its disclosure practices on this important issue with investors and other stakeholders.”
A similar proposal is expected to be presented at the Walt Disney annual meeting in April.
At Apple, the AFL-CIO requested “a report on the company’s use of AI in its business operations and disclosure of any ethical guidelines the company has adopted regarding its use of AI technology.”
“AI systems should not be trained on copyrighted works or the voices, likenesses, and performances of professional performers without transparency, consent, and compensation to creators and rights holders,” the AFL-CIO wrote in a statement supporting the Apple proxy materials.
Apple opposed the move, saying disclosure could affect its strategy as it competes with rivals in the rapidly changing field of AI.
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